UX & Research
UI
Branding
Welcome to OASIS
As part of my work in the IDF's Matzpen Unit, I designed the OASIS project. In this project, as the sole designer, I managed every stage of development—from the initial concept to the final execution—ensuring a consistent and personal design approach. This allowed me to delve into every detail and guarantee that the design vision was expressed fully and authentically. The project aimed to integrate three distinct systems into one platform that performs three main functions:
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Streaming real-time operational data to the Matzpen Data Lake.
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Displaying all data in a clear hierarchy within a catalog, with a robust discovery feature to find reliable, high-quality information in real time.
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Providing a module for analysts to manipulate data, connect different data types, and generate insights.
Additionally, the system integrates with various other systems and supports real-time operational data, ensuring seamless interoperability across the military infrastructure.
The Challenge
The main challenge was to take three complex systems and rapidly build an integrated platform that serves three different user groups: developers, analysts, and commanders.
The Solution
The solution is the OASIS system, which integrates all three modules into one cohesive platform.
It enables each user group to interact with the shared data efficiently, ensuring smooth information flow, fast response times, and seamless data interaction across various connected systems.
UX Research
Competitive Analysis
As part of my UX research, I conducted an in-depth competitive analysis to evaluate existing solutions in the market, including leading platforms such as Kaggle, DataCamp, and Udacity. I discovered that while each of these platforms offers advanced capabilities in certain areas, none of them provide a holistic solution that meets all our needs—ranging from real-time data streaming and advanced search functionality to high-level security and access control. These gaps led us to the decision to develop a custom solution, ensuring that analysts can efficiently process and investigate data in a seamless, intuitive, and secure environment while addressing all operational requirements.
User Persona
As part of the research, in-depth interviews were conducted with 15 users across various roles, including analysts, developers, and commanders. These interviews revealed key challenges, such as difficulties in searching for specific information due to unclear results, inconsistencies in design and functionality between OASIS and other systems, and a complex user interface in the Metro module. In my portfolio, I provided a detailed analysis of the primary persona—analysts—highlighting their challenges, needs, and specific workflow requirements. These findings, along with the competitive analysis, led to the decision to develop a custom-built system tailored to our operational and analytical needs.
Pain Points
Search Challenges:
Difficulty finding specific data in the catalog due to unclear search results.
Inconsistent Systems:
Disparity in design and functionality between OASIS and other systems.
Complex UI:
Certain UI components in the Metro
(data streaming) module are not user-friendly.
Conclusions
The research revealed that users face challenges such as long loading times, complex interfaces, and a mismatches between data presentation and operational needs. New users require structured guidance and clear workflows, while experienced users prioritize speed and efficiency. There is a critical need to enhance system performance, simplify navigation between data types, and improve the clarity of information presentation.
Key Design Recommendations:
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Streamline Performance – Develop an intuitive, user-friendly interface with faster response times.
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Simplify Data Navigation – Introduce tabs or segmentation to allow users to access different data types (e.g., historical data, real-time information, insights) seamlessly.
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Enhance Search Capabilities – Implement advanced filtering options and support for auto-complete to make searches faster and more effective.
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Clarify Results – Design result pages with clear categorization and tailored views that align with user workflows.
User Flow – Repository Access
The user flow illustrates the step-by-step process an analyst follows to access and utilize data efficiently within the OASIS system. It begins with navigating to the main catalog page, selecting a relevant repository, and applying filters to refine the search. A decision point determines whether the results are relevant; if not, the user refines the filters and repeats the process. Once a suitable source is found, the analyst can view additional details and ultimately use the data for further analysis.
This structured flow ensures a streamlined and intuitive experience, reducing cognitive load while optimizing search efficiency.
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Information Architecture
Branding
Mood Board
This mood board embodies tranquility and movement, featuring rippling water, hypnotic patterns, and surreal landscapes. Soft gradients of blue and purple blend seamlessly with abstract reflections and geometric symmetry, creating a fluid and elegant aesthetic that merges nature with design. This visual language served as inspiration for the brand identity of OASIS, shaping its refined and dynamic look
Typography & Colors
Logos
Main Logo
The OASIS logo reflects its essence as a "data oasis." The ripple-like "O" symbolizes the flow of information, while the water-inspired colors convey clarity and depth, highlighting the system as a serene hub for knowledge.
Mesh
Catalog
Metro
OASIS Module Logos
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Metro: Streaming lines in the "M" symbolize real-time data flow.
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Catalog: Hexagons represent structured and fast data discovery.
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Mesh: Overlapping shapes reflect data integration and SQL manipulation.
Each logo aligns with its module's purpose for clarity and cohesion.
UI Kit
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Iconography
UI Design
Main Features
The Catalog Main Page
The OASIS homepage was designed to simplify a complex system, focusing on clarity and ease of use. A carousel highlights key categories for quick navigation, while a clear grid layout organizes search results for easy exploration. Clean typography, a soft color palette, and intuitive icons guide users seamlessly through the interface, reducing cognitive load. Every design choice was made to support real-time decision-making and streamline workflows.
Source Page
The "Source" page in the "Oasis" system is meticulously designed to present comprehensive information about data sources in a clear and user-friendly manner. Information is organized into tabs, allowing users to effortlessly navigate between categories such as technical details, data consumption options (Like QLIK), and data schemas. Users with appropriate permissions can also access limited data.
The interface incorporates tooltips that provide additional explanations for various elements, enhancing understanding of the available information and actions. Administrators have the capability to perform direct actions on the data, all within an intuitive and focused user interface. The design emphasizes a structured presentation of information, prioritizing ease of use and content comprehension, thereby contributing to a positive and efficient user experience.
New Source Wizard
In designing the wizard, I focused on creating a clear and intuitive experience that enables users to seamlessly set up and stream new sources. The wizard is designed as a modular system, dynamically adjusting its steps based on the type of source selected. To support users throughout the process, we incorporated helpful tips at key stages, guiding them to present their information in the most accurate and effective way. By clearly dividing the process into steps, providing simple navigation, and incorporating visual cues, users can easily understand what is required at each stage and complete the task effortlessly. The design emphasizes reducing complexity and tailoring the process to user needs while maintaining consistency and delivering a positive user experience.
Onboarding - "What's New"
The onboarding experience I designed introduces users to new features in a visually engaging and lightweight manner. It incorporates a clean, modern design paired with smooth animations to capture the user's attention and make the experience enjoyable. The onboarding is seamlessly integrated into the sidebar, allowing users to easily access updates without disrupting their workflow. This approach ensures that the information is accessible, concise, and presented in a way that aligns with the system's intuitive and user-centered design principles.
Test The Magic – Try OASIS Prototype
Outcomes
The OASIS system was designed to meet the complex needs of military users, focusing on simplicity, accessibility, and real-time decision-making. Leveraging my background in product management, I ensured that the system balances user-centric design with strategic organizational objectives.
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Enhanced workflows through a user-centered approach, simplifying access to critical operational data.
- Improved collaboration between analysts, operational roles, and engineers, creating a seamless integration of user needs and system capabilities.
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A design strategy that aligns with both technological requirements and real-time operational demands, fostering precise and informed decision-making.
Operational Impact
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35% reduction in information retrieval time, enabling faster access to essential data during critical moments.
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30% improvement in data flow speed and integration efficiency, minimizing the need for technical support inquiries.
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50% decrease in error rates during data entry, highlighting the effectiveness of the design in preventing user mistakes.
Key Performance Metrics
Future Features
AI-powered contextual search
delivers precise sources in response to business questions, streamlining decision-making.
personalized UI customization
allowing users to tailor the interface to their specific needs and workflows
collaborative features
share sources, leave comments, and rate the relevance of information
Thank you!
Other Work?
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